ALS ice bucket challenge linked up with DoMS IIT Roorkee

The ALS Ice Bucket Challenge pioneered by DoMS IIT Roorkee amongst the B-schools across India has taken social media by storm, with nearly every "friend," "follower" and savvy user taking part or at least glimpsing the unusual fundraiser. This is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 48 hours to comply or forfeit by way of a charitable financial donation. Within 48 hours of being challenged, participants have to record a video of themselves in continuous footage.

First, they have to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant's head. Then the participant can call out a challenge to other people. Whether people choose to donate, perform the challenge, or do both varies. Continuing on the similar note, on 22^nd August, spreading the word for the cause, students from DoMS IIT Roorkee took the Ice Bucket Challenge and nominated IMT Ghaziabad, IIM Kashipur and SP Jain Institute of Management & Research (SPJIMR) to take the challenge forward in the next 48 hours.

A good deal of students of IITR unitedly accepted to initiate this challenge amidst the prominent management institutes of India for contributing in the noble cause. Those were found dunking into cold water with ebullience. This Ice Bucket Challenge led to a far flung impact in various management schools and an enthusiastic approach is witnessed and loop of getting nominated and nominating has further facilitated in spreading the word.

Meanwhile, this movement is facing some negative remarks regarding wastage of water; the students of DoMS adopted the alternative of organising in open grounds such as the verdure could be benefitted and the water could be utilised in recyclable way. Also, the timing was judiciously selected during the regular bathe time. These measures should be incorporated by others as well which would provide another positive edge to this movement and it could deliver more effective message in totality. In a nutshell, a remarkable attempt by conducing in ASL Ice Bucket Challenge by the MBA students of IIT Roorkee is commendable.

‘Talks on Marketing’ by DoMS, IIT Roorkee conducted successfully

Engaging customers is no longer about popping out interruptive messages. It’s about connecting with people through their preferable mode. It’s about integrating content and context for a richer, relevant, and personalized experience, from the time someone first hears about your brand to the point they’re buying your product and telling their friends about it.

“Customers will come through content not just by promoting the product directly”, said Mehul Kishorkumar Lala, MBA II year, Department of management Studies, IIT Roorkee during ‘Talks on Marketing’ conducted by MarkIIT, the marketing club of IIT Roorkee.

“Content should be chosen wisely; too much information is not good. Moreover, distributors play an important role to convert visitors into promoters. If content is king, distributor is queen”, said Lala on ‘Inbound Marketing through Social Media’

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. It earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. “Promotion depends on timing and content positioning. There should also be a balance between talking and listening. Various social media websites like facebook, twitter, linkedIn and Google+ can be used for inbound marketing”, he added.

Internationally, several brands are using social media to promote their products by sharing content with the outside world. Lala cited the examples of Evernote, Starbucks and General Electric to describe how these brands have used social media as a highly effective and cheap solution to their inbound marketing strategy. Social media may not be the only tool that can be used to create strong inbound marketing for any product or service, but it is certainly the most cost-effective. It’s really a no-brainer if someone wants to market the business on a lean budget.

First month experience @DoMS, IIT Roorkee

Do you know the feeling of getting back something you lost; something you never expected would come back to you? I felt the same when I joined DoMS, IIT Roorkee, it was my dream college since childhood. Whenever I passed across Roorkee, I used to gaze at the entrance of IIT, wondering if someday I would be on the other side of the gate. So, my desire finally brought me here to DoMS, IIT Roorkee.

                                       The magnificent campus had always been luring me. But I had to make myself worthy of being a part of the legacy. As goes the motto of IIT Roorkee, ’Bin Shram Na kaamap Saadhyam’(You need to work hard to achieve something), I had to maintain a balance between job and studies which was a tough nut to crack.  But ultimately my fate was calling me. As they say ‘Good things come to those who wait’, I was a little late but do you think it made me unhappy? No, not at all, I was more than elated to finally be a part of IIT Roorkee. I was excited to relive my student life.

                               It started off with a bang, everything was moving at such a fast pace. All my plans to roam around the campus had to be put on hold for some time. So many things were lined up, right from selection for clubs and committees to quizzes and from case studies to guest lectures, leaving the students with a hefty schedule. A number of events were organized which gave us a taste of what management is all about. I really enjoyed the interactive sessions with seniors which raised our spirits to a great extent. Waking up early to attend classes at 8 in the morning was the challenge indeed. It reminded me of those wee hours of the morning when we used to rush to attend the classes at school.

                            The amazing batch that we have is like the icing on the cake. We have students from all over the country, right from the eastern region of Assam to the Western Ghats of Rajasthan,from the winter capital of Jammu to the God’s own country Kerala, this much diversity is what provides the strength to our batch, offering us a cross-cultural experience. I am fortunate enough to be a part of DoMS, IIT Roorkee and I am sure this is going to be the most memorable experience of my life.

Admissions Reloaded

Here's a video on the hard work and dedication put by Admissions committee of Students for the smooth transition of GD PI process.

And one more video on the awesome Life at DoMS, IIT Roorkee..

FAQ Admissions 2014

General Queries-

1. What is the degree offered by DoMS IITR?
The degree being offered is "Masters in Business Administration".

2. Do we have to choose a specialization in second year or is it a general MBA?
Department offers dual specialization in any of the two functional areas: Marketing, Finance, Operations, Human resource management and Information technology. Students have to opt for any two specializations during second year.

3. What is the Fee Structure for academic year 2014-2015?
Program fee (Tuition fee) for the regular candidates is Approx Rs. 1.15 L  per semester including Mess and Hostel fee. Apart from this candidates have to pay for security, mess charges, hostel and other institute charges. SC/ST candidates are exempted from paying tuition fee. The above fees are subject to change and the exact amount payable by the students shall be communicated at the time of admission.

4. Difference in the Fee structure between the General Candidates and OBC candidates?
There is no difference in fee structure for General and OBC candidates.

5. What is the total intake for 2014-2016?
Total intake for MBA program is 95. Reservations applicable as per Government of India rules.

6. Specialization Offered at DoMS IIT Roorkee?
Department offers specialization in any of the two functional areas: Marketing, Finance, Operations, Human resource management and Information technology.

7. Student-Faculty ratio at DoMS IIT Roorkee?
There are 9 "Core faculty”, 3 “Joint faculty” and 3 “Institute faculty” for 160 students which works out to a faculty ratio of 1:11. If one includes the visiting faculty, the ratio will be better.

8. Does the college help in getting loan for fees?
All the documents required for loan will be provided to students who apply, by the institute. Students can avail the scholars’ loan at 10.25%, floating (0.5% less for girls) interest from SBI at the campus itself.

9. When does the academic year start?
The academic year will start approximately in the 3rd week of July

10. What are the selection criteria for getting a GD/PI call?
Short listing of candidates for GD/PI is done on the basis of performance in CAT 2013. Candidates have to appear for CAT (Common Admission Test) conducted by IIMs