Monday, September 29, 2014

‘Talks on Marketing’ by DoMS, IIT Roorkee conducted successfully

Engaging customers is no longer about popping out interruptive messages. It’s about connecting with people through their preferable mode. It’s about integrating content and context for a richer, relevant, and personalized experience, from the time someone first hears about your brand to the point they’re buying your product and telling their friends about it.

“Customers will come through content not just by promoting the product directly”, said Mehul Kishorkumar Lala, MBA II year, Department of management Studies, IIT Roorkee during ‘Talks on Marketing’ conducted by MarkIIT, the marketing club of IIT Roorkee.

“Content should be chosen wisely; too much information is not good. Moreover, distributors play an important role to convert visitors into promoters. If content is king, distributor is queen”, said Lala on ‘Inbound Marketing through Social Media’

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. It earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. “Promotion depends on timing and content positioning. There should also be a balance between talking and listening. Various social media websites like facebook, twitter, linkedIn and Google+ can be used for inbound marketing”, he added.

Internationally, several brands are using social media to promote their products by sharing content with the outside world. Lala cited the examples of Evernote, Starbucks and General Electric to describe how these brands have used social media as a highly effective and cheap solution to their inbound marketing strategy. Social media may not be the only tool that can be used to create strong inbound marketing for any product or service, but it is certainly the most cost-effective. It’s really a no-brainer if someone wants to market the business on a lean budget.

Saturday, September 27, 2014

First month experience @DoMS, IIT Roorkee

Do you know the feeling of getting back something you lost; something you never expected would come back to you? I felt the same when I joined DoMS, IIT Roorkee, it was my dream college since childhood. Whenever I passed across Roorkee, I used to gaze at the entrance of IIT, wondering if someday I would be on the other side of the gate. So, my desire finally brought me here to DoMS, IIT Roorkee.

                                       The magnificent campus had always been luring me. But I had to make myself worthy of being a part of the legacy. As goes the motto of IIT Roorkee, ’Bin Shram Na kaamap Saadhyam’(You need to work hard to achieve something), I had to maintain a balance between job and studies which was a tough nut to crack.  But ultimately my fate was calling me. As they say ‘Good things come to those who wait’, I was a little late but do you think it made me unhappy? No, not at all, I was more than elated to finally be a part of IIT Roorkee. I was excited to relive my student life.

                               It started off with a bang, everything was moving at such a fast pace. All my plans to roam around the campus had to be put on hold for some time. So many things were lined up, right from selection for clubs and committees to quizzes and from case studies to guest lectures, leaving the students with a hefty schedule. A number of events were organized which gave us a taste of what management is all about. I really enjoyed the interactive sessions with seniors which raised our spirits to a great extent. Waking up early to attend classes at 8 in the morning was the challenge indeed. It reminded me of those wee hours of the morning when we used to rush to attend the classes at school.

                            The amazing batch that we have is like the icing on the cake. We have students from all over the country, right from the eastern region of Assam to the Western Ghats of Rajasthan,from the winter capital of Jammu to the God’s own country Kerala, this much diversity is what provides the strength to our batch, offering us a cross-cultural experience. I am fortunate enough to be a part of DoMS, IIT Roorkee and I am sure this is going to be the most memorable experience of my life.