Monday, September 29, 2014

‘Talks on Marketing’ by DoMS, IIT Roorkee conducted successfully

Engaging customers is no longer about popping out interruptive messages. It’s about connecting with people through their preferable mode. It’s about integrating content and context for a richer, relevant, and personalized experience, from the time someone first hears about your brand to the point they’re buying your product and telling their friends about it.

“Customers will come through content not just by promoting the product directly”, said Mehul Kishorkumar Lala, MBA II year, Department of management Studies, IIT Roorkee during ‘Talks on Marketing’ conducted by MarkIIT, the marketing club of IIT Roorkee.

“Content should be chosen wisely; too much information is not good. Moreover, distributors play an important role to convert visitors into promoters. If content is king, distributor is queen”, said Lala on ‘Inbound Marketing through Social Media’

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospect’s attention. It earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. “Promotion depends on timing and content positioning. There should also be a balance between talking and listening. Various social media websites like facebook, twitter, linkedIn and Google+ can be used for inbound marketing”, he added.

Internationally, several brands are using social media to promote their products by sharing content with the outside world. Lala cited the examples of Evernote, Starbucks and General Electric to describe how these brands have used social media as a highly effective and cheap solution to their inbound marketing strategy. Social media may not be the only tool that can be used to create strong inbound marketing for any product or service, but it is certainly the most cost-effective. It’s really a no-brainer if someone wants to market the business on a lean budget.

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