Winter Internship @ TAJ FALAKNUMA PALACE
- by Priyadarshi Mayank (MBA 1st year)
Hospitality industry is an
industry which has its own working style and is very unique in its own. This
winter I got a tremendous opportunity to work for TAJ Falaknuma Palace, a hotel
of Taj Hotels and Resorts group which comes under IHCL(Indian Hotel Companies
Limited). Falaknuma Palace is located in
the culturally rich southern Indian city of Hyderabad. The Palace was built in
1893, and it is spread over 32 acres. It took NawabVikar-ul-Umra, the then
Prime Minister of Hyderabad princely kingdom, nine years to build the Palace.
It was later bought over by the ruler of the Hyderabad state, H.H. TheNizam VI,
Nawab Mir Mahboob Ali Khan Bahadur, who was recognized as the world richest man
in 1930’s.
Taj Falaknuma Palace being a heritage hotel situated in outskirt of
city has less scope for business unlike other business hotels which exists in
heart of the city. Hence in order to increase the business of the hotel I
worked on a project headed by Mr. Girish Sehgal (General Manager of Taj
Falaknuma Palace). The hotel is very costly as its room rates varies between
Rs.32,000 to 1,50,000 per night and most of the guests are foreign nationals or
tourists. So in order to increase the business we worked on the concept of
Destination Marketing Management.