VIPANAN – The Marketing Summit

     Can Big Data truly replace Creative Marketing?

Big data is already a buzzword in the field of Marketing. Marketers are getting increasingly interested and involved in capturing and analyzing Big Data for a variety of reasons. For a management student, it is of vital importance to understand about this new concept. DoMS, IIT Roorkee found such an opportunity to discuss the topic and learn from the industry leaders. The event was marketing summit, Vipanan which was organized on 15-Sep-2013 at Department of Management Studies, IIT Roorkee in association with ISTD Dehradun chapter. The event was sponsored by brands such as Namo Alloy & Indian Oil and conducted by MarkIIT, the marketing club of DoMS, IIT Roorkee. There was an aura of excitement in the department and students were enthusiastic about the same.

The event saw participation of some of the industry stalwarts. A total of four eminent personalities joined the occasion and shared their experience with the students. Their brief profiles are mentioned below.

Mr. D. Bhattacharyya – Sr. Executive Director (HR), IFFCO
Mr. Shushobhan Chowdhury – VP and Head of Digital Strategy India, JWT
Mr. Raghu Iyer - Head Marketing (Vaccine Business), Panacea Biotech Ltd.
Mr. Divyang Gupta – Account Manager, IBM

VIPANAN: Marketing Summit 2013

 “Sustainability is meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Why is sustainability so crucial? Are we on the right track and will our future generations be able to meet their needs? How is it impacting the marketing perspective of business? To get answers to such questions MarkIIT, the marketing club of Department of Management Studies, IIT Roorkee organized Vipanan on 23rd February in association with Investcare and media partner The Pioneer.
Eminent speakers from the industry Sanjeev Johar, J Chandra Mohan, Rohit Kumar and Guarav Mittal shared their experiences with the faculty and students on the topic “Three structures of sustainability: Technology, Green Management, Social Responsibility and its impact on The Marketing Perspective of Business and Organization”.

The summit started with the traditional lighting of the lamp and the welcome address by the head of department Dr. Santosh Rangnekar.  This was followed by the brief introduction of the topic by Dr. Jogendra Nayak. The speakers were then called on the podium to share their views on the topic.