Pallav Angrulla
TATA International, Yangon
I got a golden opportunity to work with a renowned company TATA
INTERNATIONAL, that too in a third world country like Myanmar. TATA INTERNATIONAL
is a separate wing of TATA and they are into several businesses in Myanmar like
agri trading, minerals trading and distributors of heavy construction vehicles
etc. As Myanmar’s economy has just opened up and there are a lot of foreign
investments going on from countries like Japan, China and US, it was a great
chance for me to work in there with TATA INTERNATIONAL. I was mentored by
country head of TATA INTERNATIONAL Myanmar, Mr. Sunil Seth. I got an opportunity to understand their
distribution business and to work in a unique project of doing market research
to analyze their business model, prepare a feasibility report and also do
comparative analysis of their distribution business and to understand customer
perception and expectations towards TATA’s products.
As most of our market research was based on primary research, where
we meet loads of people from different origin like Chinese, Americans, Burmese,
and Japanese etc, so communication barrier was one of the main hurdles that I
faced there, but it turned out of be a beautiful experience as I was able to
tackle it every time and extract all the relevant data for my project. Our
research was not only restricted to Yangon but also to some of the remote
places like SEZ Thilawa and many other villages. In my tenure I not only was
able to understand their business but I also meet hundreds of people from a construction
labor to project managers to MD’s and CEO’s of big companies. This gave me a
holistic picture of how work is carried on in private corporations.
Working in a totally different environment different culture and
with different people was a great experience for me; it not only gave me immense
working experience but also made me a much improved person in terms of
temperament.
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