ALS ice bucket challenge linked up with DoMS IIT Roorkee

The ALS Ice Bucket Challenge pioneered by DoMS IIT Roorkee amongst the B-schools across India has taken social media by storm, with nearly every "friend," "follower" and savvy user taking part or at least glimpsing the unusual fundraiser. This is an activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and challenging others to do the same. A common stipulation is that nominated people have 48 hours to comply or forfeit by way of a charitable financial donation. Within 48 hours of being challenged, participants have to record a video of themselves in continuous footage.

First, they have to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant's head. Then the participant can call out a challenge to other people. Whether people choose to donate, perform the challenge, or do both varies. Continuing on the similar note, on 22^nd August, spreading the word for the cause, students from DoMS IIT Roorkee took the Ice Bucket Challenge and nominated IMT Ghaziabad, IIM Kashipur and SP Jain Institute of Management & Research (SPJIMR) to take the challenge forward in the next 48 hours.

A good deal of students of IITR unitedly accepted to initiate this challenge amidst the prominent management institutes of India for contributing in the noble cause. Those were found dunking into cold water with ebullience. This Ice Bucket Challenge led to a far flung impact in various management schools and an enthusiastic approach is witnessed and loop of getting nominated and nominating has further facilitated in spreading the word.

Meanwhile, this movement is facing some negative remarks regarding wastage of water; the students of DoMS adopted the alternative of organising in open grounds such as the verdure could be benefitted and the water could be utilised in recyclable way. Also, the timing was judiciously selected during the regular bathe time. These measures should be incorporated by others as well which would provide another positive edge to this movement and it could deliver more effective message in totality. In a nutshell, a remarkable attempt by conducing in ASL Ice Bucket Challenge by the MBA students of IIT Roorkee is commendable.