VIPANAN – The Marketing Summit

     Can Big Data truly replace Creative Marketing?

Big data is already a buzzword in the field of Marketing. Marketers are getting increasingly interested and involved in capturing and analyzing Big Data for a variety of reasons. For a management student, it is of vital importance to understand about this new concept. DoMS, IIT Roorkee found such an opportunity to discuss the topic and learn from the industry leaders. The event was marketing summit, Vipanan which was organized on 15-Sep-2013 at Department of Management Studies, IIT Roorkee in association with ISTD Dehradun chapter. The event was sponsored by brands such as Namo Alloy & Indian Oil and conducted by MarkIIT, the marketing club of DoMS, IIT Roorkee. There was an aura of excitement in the department and students were enthusiastic about the same.

The event saw participation of some of the industry stalwarts. A total of four eminent personalities joined the occasion and shared their experience with the students. Their brief profiles are mentioned below.

Mr. D. Bhattacharyya – Sr. Executive Director (HR), IFFCO
Mr. Shushobhan Chowdhury – VP and Head of Digital Strategy India, JWT
Mr. Raghu Iyer - Head Marketing (Vaccine Business), Panacea Biotech Ltd.
Mr. Divyang Gupta – Account Manager, IBM

Reminiscence 2013

Alumni meet is always an emotional subject for students, be it current students or passed out ones. The passed out students are eager to go back and feel the life where it all started and on the other hand, current students have a chance to meet the seniors and learn from them. We, at DoMS, had such an experience on 20^th Sep 2013. The occasion was Reminiscence where three batches (first year, second year and recently passed out) of the department came together. It was one of the most awaited events for the students. The passed out students came to collect their degrees and were looking for reunion whereas second year students were having an opportunity to meet their seniors again and revisit the good times. Even first year students were enthusiastic about meeting their seniors. 

The event was organized by Alumni committee of DoMS, IIT Roorkee. It started with a welcome speech and then our Head of the Department Dr. Santosh Rangnekar addressed the students. The event was also graced by Dr. M. K. Barua who appreciated the efforts of the students.

After the addresses it was time for some thrilling performances. A series of high voltage and enthralling performances were given by the first year batch. Meanwhile the alumni were entertained by various fun games. 

Exuberance 2013

Management Education is always spoken in the same breath with personality development. And what better way one could find out other than sports. DoMS, IIT Roorkee being a premier business school of the country, always plays a proactive role in this regard.

Recently it conducted Exuberance 2013. Exuberance is the annual sports meet of DoMS, IIT Roorkee in which MBA students from first and second years play against each other. It is basically a test of nerves, talent, confidence and ability to stand the pressure. The benefits are manifold. Not only it imparts basic management skills like teamwork and perseverance, it also serves as an ice breaker between the two batches.

My first month experience of IIT Roorkee MBA

My Dear DoMSIITes,

Being an engineer, it gave me an immense excitement to pursue my journey from the gates of IIT Roorkee. Like a lot of other engineers in the country, I felt an urge, to go beyond my profession as a software developer and look forward to being a techno- manager. And here I was, with eyes full of dreams of becoming someone big…

I disembarked the train at Roorkee station and tried to inhale the city which was going to be my 'partner in crime' for the next 2 years. But the first look rooted me to the ground. And my first and only scepticism occurred that it was going to be hard living in a small town after living almost half my life in the city. But the journey towards the Indian institute of technology made it a lot easier. The famous Ganga Canal spanned nicely in the way provided freshness that no words can describe. After completing registration process in the campus, it was time to begin my hostel life. Someone has rightly said, “The best years of your life are spent in your hostel.” Since I had already lived in the hostel in my undergraduate years, it was no stranger to me.

Operation's Summit: Avyudaya 2013

In the contemporary world, the buzzwords are PPP, supply chain, investors, shareholders, customer, rural supply chain etc. To highlight these issues and to bring lucid perspective on these important issues, Operazione (Operations Club of DoMS, IIT Roorkee) organized AVYUDAYA-2013 in association with an ISTD Dehradun Chapter on 15/03/2013. The event was graced by the presence of eminent speaker like 

• Mr. Mangu Singh , Managing Director – Delhi Metro Rail Corporation (DMRC)

• Mr. Shammi Dua, Head - Logistics and customer service – Akzo Nobel India Ltd

• Mr. Keerthi Prasad, Head - Program Management Office Business Transformation, CSC

• Mr. P. K. Garg, Indian Railway Service of Engineer

The summit was sponsored by IFB, global leader in home appliances and Valuence training and Research Pvt. Ltd., a knowledge services provider company.

We were also fortunate to have Prof. S. P. Gupta, Deputy Director of IIT Roorkee, with us. The event started with the lighting of the lamp by the dignitaries and a welcome note by Dr. Santosh Rangnekar, Head of the Department. Dr. Rangnekar emphasized the need to develop oneself in entirety. He talked about the multitude of clubs which department has and the various summits which they have conducted.