Hridayjyoti Thakuria
Foodpanda
I interned with foodpanda India during the summer. I was a member of their sales and marketing division in Pune. The 2 months spent at foodpanda was a great opportunity to learn about the E-Commerce industry in general and the rapidly growing food industry.
We worked closely with the Lead Generation team in analyzing new business opportunities. Our main roles and responsibilities include – Managing CRM activities, Lead generation for new clients in the food industry, customer mapping in different areas, and data integration for newly acquired subsidiaries. Lead Generation work involved interacting with clients and bringing inbound leads and outlet extension clients onboard.
I also performed customer mapping of different areas on the basis of key parameters like conversion rates to aid the sales team in strategically targeting new markets. Other than these activities we were also responsible for integrating the customer database of recently acquired companies with the company database.
Overall the 2 months spent at foodpanda was a really enriching experience which allowed me to broaden my knowledge base and gave me valuable insights into the industry.
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